MSOs / PE Platforms

MSO stands for Management Services Organization.

An MSO is a company that provides business and administrative support to healthcare practices and other healthcare organizations. It can help with things like billing, staffing, technology, purchasing, and other day-to-day business operations, while the healthcare professionals continue to provide patient care.

What data do we have?

Intent.Health provides data across several categories to help you find, understand, and research MSOs and PE Platforms.

The categories below cover all the data we have for MSOs and PE Platforms and the different aspects you can use to filter them.

You can also use the Search Filters bar to quickly find a specific filter or field.

1Organizational Profile
2Technology Stack
3Identifier
4Organization Intent
5Financials

Organizational Profile

The Organizational Profile section helps you find and narrow down MSOs and PE Platforms using basic information about the organization and where it is located.

You can search and filter using:

MSO Name: Search for a specific MSO by name.
Web Address: Find an MSO using its website.
State: Find MSOs in a specific U.S. state. The filter includes all U.S. states.
City: Find MSOs located in a specific city.
ZIP Code: Find MSOs using a specific ZIP code.
Radius (Miles): Find MSOs within a selected distance of the ZIP code you entered. You can search within 25, 50, 100, 300, or 500 miles.

Once you open an individual organization, you can see more details about that organization, including:

Basic Details

The Basic Details section gives you a quick overview of the MSO or PE Platform, including who it is, where it is located, and basic information about its size and business.

You can see:

MSO Name: The name of the MSO or PE Platform.
MSO ID: The unique ID assigned to the MSO or PE Platform by Intent.Health.
Address: The organization's physical address.
Primary Location: The organization's main city and state.
Industry: The industry the organization belongs to.
Group Employees: The total number of employees across the organization or group.
Group Revenue: The total revenue reported for the organization or group.
Phone: The organization's main phone number.
Country: The country where the organization is located.
MSO Type: The type of MSO, such as the area of healthcare it operates in, for example Eyecare.
Website: A link to the organization's website.
LinkedIn: A link to the organization's LinkedIn page.
Facebook: A link to the organization's Facebook page.
X / Twitter: A link to the organization's X (Twitter) page.

You can also use the Look Alike feature to find similar organizations.

Intent Signals

The Intent Signals section shows the topics, products, services, or solutions that the MSO or PE Platform has been researching or showing interest in.

The profile displays active keywords that represent these areas of interest.

You can also use the Look Alike feature to find other organizations with similar areas of interest.

Technology Stack

The Technology Stack section shows the software, systems, and technologies that the MSO or PE Platform uses.

You can also use the Look Alike feature to find other organizations with similar technology stacks.

Executive Departments

The Executive Departments section shows the different departments within the MSO or PE Platform and the number of executives associated with each department.

You can see departments such as Information Technology, Finance, Operations, Marketing, Sales, Human Resources, Medical & Health, and more.

Clicking on a department shows the executives associated with that department. You can then open an individual executive profile to view more information about them.

The detailed information available for each executive is explained on our Executive Details page.

Financial Overview

The Financial Overview section shows the MSO or PE Platform's estimated annual revenue.

You can also use the Look Alike feature to find other organizations with a similar estimated annual revenue.

Events

The Events section within each organization profile provides an overview of the organization's healthcare event participation, including past and upcoming events.

Past Events: View healthcare events the organization has attended in the past.
Upcoming Events: View healthcare events the organization is going to attend in the future.

Technology Stack

The Technology Stack section helps you find MSOs and PE Platforms based on the software, systems, and technologies they use.

You can search using:

Keywords

Search using keywords related to a specific technology, software, platform, or system to find organizations associated with it.

For example, you can search for technologies such as , , , , or .

Identifier

The Identifier section helps you find a specific MSO or PE Platform using its unique Intent.Health ID.

Organization Intent

The Organization Intent section helps you find MSOs and PE Platforms based on the topics, products, services, or solutions they have been researching or showing interest in.

You can enter keywords related to , , , or in the search field.

This helps you find organizations associated with those interests.

topics

Financials

The Financials section helps you find MSOs and PE Platforms based on their size, revenue, and funding information.

You can search and filter using:

Employees

Find organizations based on the number of employees they have. You can enter a minimum and maximum number.

Annual Revenue ($)

Find organizations based on how much money they make in a year. You can enter a minimum and maximum revenue amount.

Total Funding ($)

Find organizations based on the total amount of funding they have received. You can enter a minimum and maximum funding amount.

Latest Funding Amount ($)

Find organizations based on the amount of money they received in their most recent funding. You can enter a minimum and maximum amount.

Latest Funding Type

Find organizations based on the type of their most recent funding or financial transaction.

You can also search for a specific funding type using the search field.

No types selected

Questions teams ask

MSO & PE Platform data FAQs

What is a Management Services Organization (MSO)?

An MSO provides business and administrative support to healthcare practices and other organizations, such as billing, staffing, technology, purchasing and day-to-day operations. The healthcare professionals continue to provide patient care.

What is a PE Platform in healthcare?

A PE Platform is a healthcare company backed by a private equity firm that serves as the main company through which the firm builds and grows a healthcare business. It may own or support multiple practices and provide them with shared services.

How are MSOs and PE Platforms related?

Private equity firms often invest in physician practices through an MSO structure, because many states restrict non-physicians from owning medical practices directly. The MSO provides management services while clinical decisions stay with the practice. This is why MSOs and PE Platforms are covered together.

Why do MSOs and PE Platforms matter for healthcare sales?

Because they provide shared services across many practices, an MSO or PE Platform may influence technology, purchasing and operational decisions for its whole network. Researching the platform can help you reach multiple practices through one relationship. Confirm where decisions are actually made with the organization.

What does MSO Type show?

MSO Type shows the area of healthcare the organization operates in, for example Eyecare. It helps you focus on the specialties that fit your offering.

Can I find MSOs that use a specific technology?

Yes. Search the Technology Stack by keyword for technologies such as Salesforce, Microsoft 365, Epic, ServiceNow or Workday to find MSOs and PE Platforms where they have been identified.

What financial filters are available?

You can filter by employees, annual revenue, total funding, latest funding amount and latest funding type. The Financial Overview in each profile shows estimated annual revenue.

Who should I engage at an MSO or PE Platform?

Executive Departments show the number of executives in functions such as Operations, Finance, Information Technology and Medical & Health. Shared-services leaders often influence decisions across the network, but titles alone do not establish purchasing authority.

What do intent signals show for MSOs?

They show topics, products, services or solutions the organization has been researching. They are a reason to investigate, not proof that the MSO is ready to buy.

How do I find a specific MSO or PE Platform?

Search by MSO name, web address or location, or use the Identifier section to find it by its unique Intent.Health MSO ID.

About Intent.Health

Intent.Health helps healthcare businesses research and engage the U.S. healthcare market. It connects 30 organization intelligence modules, including MSOs and PE Platforms, with Executive Intelligence, HCP Intelligence, Decision Network, intent signals, propensity analysis and Ishi contextual AI.

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Editorial note: Product screens on this page are recreated, masked examples, not live records. MSO and private equity descriptions are general explanations; structures vary by state and organization. Field availability varies by organization and source.