Hims & Hers Raises 2026 Revenue Forecast on Strong Subscriber Growth
What's Happening
Hims & Hers Health reported stronger-than-expected second-quarter revenue and raised its full-year 2026 revenue forecast after continued growth in subscribers and increasing demand for its personalized telehealth services.
The company generated $753 million in second-quarter revenue, a 38% increase from the previous year, while its subscriber base grew 19% to nearly 2.9 million. Hims & Hers also increased its 2026 revenue outlook to $3.1 billion to $3.3 billion, reflecting confidence in continued demand for its digital healthcare platform. Although revenue exceeded expectations, the company reported a wider quarterly loss as it continued investing in branded weight-loss treatments and international expansion.
What's Driving the Growth
Hims & Hers continues expanding its virtual healthcare platform by offering personalized treatments across several health categories.
Its services include:
- Weight management.
- Mental health.
- Sexual health.
- Dermatology.
- Primary care.
- Hormone therapy.
The company said its transition toward FDA-approved branded weight-loss medications, including Novo Nordisk's Wegovy, helped increase customer engagement while expanding its personalized healthcare offerings.
Why Profit Declined
Despite strong revenue growth, Hims & Hers reported a larger-than-expected quarterly loss as it increased spending to support future growth.
Key factors included:
- Higher costs from branded GLP-1 weight-loss medicines.
- International expansion.
- Investments in artificial intelligence.
- Expansion of laboratory infrastructure.
- Restructuring related to its weight-loss business.
The company said these investments are intended to strengthen long-term growth and position the business to return to profitability in 2027.
Industry Impact
- Digital Health Companies: The results highlight continued demand for virtual care platforms that combine telehealth with personalized treatment plans and prescription services.
- Healthcare Providers: Telehealth companies continue expanding access to care by offering virtual consultations, prescription management, and chronic disease support.
- Patients: Consumers are increasingly adopting digital healthcare platforms for convenient access to ongoing medical care and personalized treatment options.
- Investors: Although profitability remains under pressure, the higher revenue forecast demonstrates continued confidence in long-term growth across the digital health sector.
Looking Ahead
Hims & Hers plans to continue expanding its personalized healthcare platform while investing in artificial intelligence, diagnostics, laboratory capabilities, and international growth.
The company also expects continued momentum in its U.S. business while integrating its acquisition of Australian digital health company Eucalyptus.
Future growth will likely depend on continued subscriber expansion, broader healthcare offerings, and increasing adoption of virtual care.
Why This Matters
Digital healthcare continues shifting toward comprehensive virtual care platforms that provide ongoing patient support rather than one-time telehealth visits.
Hims & Hers' strong subscriber growth demonstrates increasing consumer demand for convenient, technology-enabled healthcare that combines physician access, personalized treatment, and prescription fulfillment.
The results also reflect broader investment across the healthcare industry in digital-first care delivery models.
Key Takeaways
- Hims & Hers reported 38% revenue growth in the second quarter.
- Subscriber growth reached 2.9 million, up 19% year over year.
- The company raised its 2026 revenue forecast to $3.1 billion–$3.3 billion.
- Investments in branded weight-loss treatments and international expansion weighed on profitability.
- Demand for personalized digital healthcare services continues driving growth across the telehealth industry.
What This Means for Healthcare Marketers
Hims & Hers' results highlight continued investment in telehealth, personalized medicine, digital health platforms, weight management, and virtual primary care. Digital health companies, healthcare providers, pharmaceutical manufacturers, and technology firms continue expanding consumer-focused healthcare models that improve access and patient engagement. For healthcare marketers, organizations involved in telemedicine, chronic disease management, AI-enabled healthcare, and personalized care represent high-intent opportunities for patient acquisition, provider partnerships, digital engagement, and commercial growth.