Insights & perspectives

What Do Healthcare Intent Signals Mean? Interest, Buying Readiness and the Difference That Matters

Intent signals can help you earn attention, but they don’t confirm a purchase. Learn how to turn signals, propensity scores and healthcare context into relevant conversations.

What Is Bad GTM Data? How to Evaluate Healthcare Data Quality and Accuracy

No database stays perfect. Learn how to benchmark accuracy, test reliability scores and track freshness, with a practical provider evaluation checklist.

Healthcare Marketing Trends 2027

Buyers now decide before they talk to you. See the 10 trends shaping healthcare marketing in 2027, what to do about each one, and the tactics worth dropping now.

What Is an NPI Number? Types, Taxonomy and Data Matching

Understand NPI history, provider types and taxonomy. Explore Intent.Health’s 100% NPI coverage across its HCP dataset and see how Match & Append and Match & Deploy connect your records to useful intelligence.

HLTH 26 Attendees: Companies, Trends and Event Intelligence

Discover companies attending and exhibiting, explore market signals, and see how Intent.Health connects event monitoring with executive and HCP intelligence. Meet our team in Las Vegas.

Definitive Healthcare Alternatives: Why Intent.Health Deserves Your First Demo

Compare connected healthcare intelligence, Ishi contextual AI, Decision Network, data quality, CRM integrations and transparent pricing against your team’s needs.

Why Is Health Insurance So Expensive in the US?

What Channels Work Best for Healthcare GTM?

Healthcare Data Is More About Granularity Than Quantity

Your Event Ends. Your Pipeline Shouldn’t.

What Sales, Marketing and Growth teams should do before, during and after a healthcare event, whether attending or exhibiting.

Healthcare Data Doesn't Stay Accurate for Long. Your Data Source Shouldn't Stand Still Either.

Fierce Pharma Week 2026: 5 shifts changing how pharma reaches patients and doctors

8 Healthcare GTM Myths That Can Keep Good Deals Stuck

Healthcare Sales in Q4 2026: Which Deals Can You Actually Close?

The Best Healthcare Sales Intelligence Tools: How to Choose the Right Tool

Key Opinion Leaders in Pharma: Roles, Tiers and Why They Drive Adoption

Key Opinion Leader Marketing in Healthcare: How It Works

What Is a Key Opinion Leader (KOL) in Healthcare?

5 Places to Cut B2B Healthcare Marketing Spend Without Losing Pipeline

Healthcare Intent Data: Why Timing Is the Whole Game in Healthcare Sales

How to Choose Healthcare Analytics Software from a Vendor Demo

Where to Find Healthcare Data Analytics Software Demos (and How to Run One Without Getting Fooled)

Healthcare Data Analytics Companies: The Four Types and Which One You Need

Comparing Healthcare Data Visualization Tools for Clinical Insights

The Best Healthcare Data and Analytics Platforms in 2026, Grouped by the Job You're Actually Doing

Healthcare Data Analytics Solutions and Services: How to Evaluate Them If You're Selling, Not Treating

Healthcare Data and Analytics: What It Is, and the Half Most Guides Skip

AI Adoption in Healthcare Is Outpacing AI Governance

Medicare Just Started Paying for Results Instead of Visits. Here's What the ACCESS Model Actually Does.

What's a "Good" Physician Mailability Rate? Benchmarking Your HCP Database

Pharma Sample Distribution: How Undeliverable Shipments Quietly Drain Marketing Budgets

Pharma Field Force Efficiency: Why Reps Waste Calls on Physicians Who've Already Moved

Pharma Compliance Risk: How Inaccurate Physician Data Threatens Sunshine Act Reporting

5 Warning Signs Your Pharma Physician Data Is Quietly Costing You Millions

5 Questions to Ask Before Your Next Physician Mail Campaign (Free Self-Audit)

3 Myths About Healthcare Data Quality That Are Quietly Costing You Money

NPI Deactivation, Practice Moves, and Affiliation Churn: The Three Silent Killers of HCP Data

The Physician Data Decay Curve: How Fast Does HCP Data Actually Go Stale?

Why Your Physician Database Is Wrong Right Now (Even If You Just Refreshed It)

The Silent Tax on Pharma Marketing Budgets: Data Decay

The Hidden $4 Million Problem in Your Physician Database

Calculating the ROI of Healthcare Data Enrichment: A Framework for Commercial Teams

Why "Bad Data" Costs More Than You Think: The True Price of Undeliverable HCP Outreach

The Hidden Reasons Healthcare Sales Cycles Are So Long

Why "More Leads" Doesn’t Fix Healthcare Sales

Why CRM Data Can’t Be Fully Trusted

Why Sales Intuition Alone Doesn’t Scale

Common Targeting Mistakes in Healthcare Sales

The Cost of Poor Territory Design in Healthcare

What Is Healthcare Sales Intelligence

Healthcare Sales Intelligence vs Generic Tools

How Accurate Provider Data Improves Win Rates

Territory Planning Using Healthcare Data

Aligning Sales & Marketing Using Data

Data Decay and Its Revenue Impact

How Healthcare Teams Evaluate Data Platforms

Role of Identity Resolution in Sales

GTM Signals That Indicate Buying Readiness

Build vs Buy Healthcare Sales Intelligence

ROI of Healthcare Sales Intelligence

Territory Planning Case Examples

Common Buying Mistakes in Healthcare Data Tools

Questions to Ask Before Buying

Implementation Expectations in First 90 Days

Data Accuracy Benchmarks in Healthcare

What Success Looks Like After Adoption

Why Healthcare GTM Strategies Fail

Why Healthcare GTM Needs a Different Playbook

How to Choose a Healthcare GTM Intelligence Platform

Sales vs Ops Conflicts in Healthcare